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A guide for agencies and brokerages

Where AI can help your agency’s everyday work.

Choose a useful first task for an AI coworker, work with the information your agency already uses, and decide where your team reviews the work.

Start with a task your team knows well.

Think about the last request that kept an account manager moving between an email, a policy, and an agency procedure. The question to ask is what help would make that particular piece of work easier to handle.

An AI coworker is an agent you give a task, relevant information, and instructions. At ThreadWise, that means help with insurance agency work using your team’s tools and procedures, with people reviewing the steps your agency chooses.

You might hear the terms AI employees, digital employees, or AI workforce. What matters in practice is the work they can handle, the information they can use, and when they bring a person into the process.

Look for a request you handle again and again.

A familiar task gives you something concrete to evaluate. Your team already knows the documents it needs, the steps it follows, and what a useful result should look like.

Policy comparison

Pull out changes in coverage, limits, deductibles, and exclusions for an account manager to review before the client conversation.

Explore policy comparison

Commission reconciliation

Match carrier statements to agency records and bring missing, short, or unmatched payments to accounting for investigation.

Explore commission reconciliation

Form preparation

Use a form from your agency’s library and the supporting client documents to prepare answers, then check and correct them before downloading the PDF.

Explore form preparation

Bring the procedure as well as the documents.

The file is only part of the context. Your team also knows which details to check, who handles the next step, and when a request needs a second pair of eyes. Put those instructions into the discussion about automation.

For prospect routing, that means the agency’s rules for assigning an inquiry to a producer or team. For premium financing, it means the account details and paperwork needed. For billing and cancellation tracking, it means the notices, deadlines, and person responsible for follow up.

  • What starts the request, and who handles it today?
  • Which documents and account details does the team use?
  • Which steps follow a clear procedure?
  • Where does someone need to review the work or make a decision?
  • What does the next person need to receive?

Check how it will fit the tools you already use.

Work through an actual request and identify where its information lives. An email connection does a different job from access to agency reference documents or an AMS lookup. Ask what each connection can read or do, and what your agency needs to make available.

ThreadWise supports connections for email, documents, agency information, and call or meeting information. Available actions depend on the connection and access your agency allows. The integrations page explains the supported tools and their limits.

Give review a clear owner.

Decide who checks the prepared work and what happens if information is missing or something looks wrong. An account manager may review a policy comparison. Accounting may investigate a commission difference. The workflow needs a clear handoff to that person.

Before using a process more widely, compare its prepared work with the way your team handles the request today. Check the information, the time spent on the task, and whether the review steps make sense to the people doing the work.

Bring one workflow to the conversation.

You do not need a plan for the whole agency to start. Choose one recurring request and explain what makes it time consuming. A Capacity Map helps identify the manual steps to improve first and the information, tools, and people each process needs.

Use fictional or appropriately redacted examples for an initial discussion. We can then talk through where ThreadWise might fit your agency’s process and what the team would need to review.

Questions about AI for your agency

What can AI help an insurance broker do?

Useful starting points include working with policy documents, preparing forms, finding agency procedures, drafting client communication, and following recurring workflow steps. What an agent can do depends on the information, tools, instructions, and access made available to it.

Do we need to replace our agency management system?

ThreadWise works alongside your AMS. Start by reviewing the supported connections and the information your chosen workflow needs, rather than assuming every system or action is available.

How should we choose our first workflow?

Choose recurring work with a clear procedure, available supporting information, and someone who can judge the result. Policy comparison, form preparation, and carrier commission reconciliation are practical processes to discuss with the people who handle them today.

Start with the work

Bring us one task your agency spends too much time on.

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